Complex ideas, made clear

I specialise in product, web and brand design for companies in health, AI and data-driven spaces — places where regulation, technology and human behaviour collide, and where trust and execution genuinely matter.

I'm often brought in at the start, building a brand or product from 0 to 1, and just as often to sharpen something that's close but not quite landing.

My approach is lean and collaborative. I work closely with founders and engineering teams to shape ideas and build systems that are coherent, usable, and realistic to maintain. No agency theatre, just thoughtful design done properly.

When the work calls for it, I can also bring in a small, high-calibre team, designers, researchers, whoever's needed, to extend your internal capability without slowing things down.